Yakima Valley Membership
Join the Yakima Valley Visitors and Convention Bureau
The Yakima Valley Visitors and Convention Bureau (VCB) provides a resource for Yakima Valley businesses to aggressively market their business to potential visitors by taking advantage of the many member benefits the VCB offers. It is through the partnership with members that the Yakima Valley Visitors and Convention Bureau can competitively market the Yakima Valley as a tourist destination.
The Mission of the Yakima Valley Visitors and Convention Bureau is to stimulate economic development by marketing the Yakima Valley for conventions, groups and leisure travel.
Membership contributes to the stability of the VCB and provides members with quality benefits and outstanding customer service. If you would like to receive additional information regarding membership or request a membership application, please email Our Membership Director or call (509) 575-3010.
Official Yakima Valley Visitors Guide
The official guide to the Yakima Valley is full of helpful information on Yakima hotels, sightseeing, restaurants, attractions, museums, and much more. Our latest guide features a three-page pull-out Wine Tour and Attraction map of the Yakima Valley. Visitors will be able to quickly find great places to stay, eat, shop and play. 90,000 of these guides are distributed annually throughout Washington State, Oregon, Idaho, Northern California, and in response to visitor inquiries. Advertisers will be placed in premium easy-to-view locations. In addition, the Official Yakima Valley Visitors Guide is available online.
Yakima Valley Visitor Information Center
Washington State’s premiere Visitor Information Center attracts 20,000 visitors annually. The state-of-the-art center features free Wi-Fi, Yakima Valley videos on a plasma screen, touring advice, maps, gifts and Yakima Valley wine. Members can feature their brochure or rack card at the VIC as part of their membership. Additional sponsorship opportunities exist as well.
Yakima Valley Trip Planning Website
This award-winning interactive planning tool features VCB members while creating a variety of opportunities for visitors to the site to research their trip planning directly on the site. Our website contains a membership directory and highlights attractions, facilities, and events in the area.
As a member you will receive a free listing on www.visityakimavalley.org under the section that you specify. If you have your own website, you can choose to link your listing to your website. In addition, our Marketing Department developed themed, seasonal microsites to entice visitors to the Yakima Valley. As a member, your events are included in these special promotions. If you have ideas about how your business can contribute to these microsites in addition to events, please contact our Director of Marketing.
Directory of Conventions & Events
Market your products and services to convention and meeting planners with our members-only Directory of Conventions & Events. This valuable guide is provided by the VCB to help members pinpoint groups coming to our area that might bring you new business. Click here to request more information.
Yakima City/County Map
Maps are used as a reference guide for shopping, dining, lodging, general points of interest, as well as directions. Our four-color, easy-to-read map will be provided FREE for those who request it. The Yakima City/County Map will be the official map distributed from the Visitor Information Center and the Visitor & Convention Bureau.
The map will also be included in general information packets and provided with pre-registration packets for conventions coming to the Yakima Convention Center. 10,000 maps will be published and distributed FREE to visitors requesting information prior to visiting.
This member benefit allows the VCB to inform members of current and future VCB events, new and renewing members, upcoming sporting events, and future conventions. The newsletter offers advertising opportunities for members.
Network at Member Events
The VCB hosts several events for members. The Annual Membership Meeting allows the VCB to show their appreciation to their members for the continued support through a brunch or luncheon. The Holiday Reception and Silent Auction is another networking opportunity for members. These events are put on by the VCB staff and are a great opportunity to meet and greet not only the staff, but also other business’ official members. Network with community leaders and peers through the VCB Membership Directory.
Holiday Reception and Silent Auction
This popular community event draws 600-800 people. Sponsors are recognized for their support. A description of your donated item(s) printed in more than 2,000 event programs, provides guaranteed visibility.
Join us in celebrating the accomplishments of the VCB during this annual event. The VCB conducts its annual meeting each spring. This meeting combines the Yakima Valley's tourism industry along with meeting planners, economic development officials, and local businesses to learn about the industry's newest trends and receive special reports. Regional and national experts will often serve as key note speakers for the event.
Based on the customers' needs, members are given priority referrals when visitors, travel agents, travel writers, convention delegates, advertising industry professionals, and fellow members make inquiries.
Familiarization tours allow the VCB to showcase the Yakima Valley, and market various member businesses as a destination to qualified meeting planners, tour operators, travel agents, travel writers and various forms of media. Membership does not guarantee placement, inclusion in tours or sharing of confidential contact information.
Market Your Business with Our Tools
Membership provides opportunities to market your product or service to thousands of visitors, travel professionals, and meeting planners and unites your business with the VCB. Members are automatically listed in VCB publications based on membership category. Additional advertising opportunities are available to increase your exposure in these publications.
Basic Membership [$275/year]
Members receive the benefits listed above.